Supernatural
Supernatural
Supernatural, the award-winning VR fitness app transforming exercise as we know it, reintroduced itself with the launch of 'Unreal Fitness'. This campaign depicts the totally immersive in-headset experience, sharing breathtaking landscapes where members sweat through full-body movements choreographed to the beat of high-energy music.
Supernatural, the award-winning VR fitness app transforming exercise as we know it, reintroduced itself with the launch of 'Unreal Fitness'. This campaign depicts the totally immersive in-headset experience, sharing breathtaking landscapes where members sweat through full-body movements choreographed to the beat of high-energy music.
One of Supernatural’s most defining qualities is the feeling of working out in extraordinary places. To reflect this, we filmed on location, capturing real-world environments that match the stunning virtual backdrops of our VR workouts.
As part of the creative process for the "Unreal Fitness" campaign, I took charge of the official Quest Store Key Art, concepting and producing the final main brand assets, integrating our gameplay elements to bring our vision to life.
For the feature launch, I led a team of creative technologists and VFX artists to develop efficient virtual production workflows and cinematic-quality pipelines.
All creative was produced fully in-house over two quarters, where we developed creative guidelines, documentation, game-like digital-twin assets, previs, a mocap library, and pre-shoot lighting style guides to align all areas of production.
Credits
Creative Directors:
Kevin Kearney, Zach Richter, Chris Milk
Director: Neels Castillon
ACD: Rayne Chapman
Art Director: Gonzalo Bustamante
Copywriter: Leslie James
Executive Producer: Samantha Storr, Luke Ricci Matilde Pinto, Tom O'Connell, Clint Caluory
Senior Producer: Par Guiv
Brand Marketing: Sapna Kirk & Elle Obletz
Editorial and VFX: The mill, Anastasia Von Rahl, James Allen, Hillary Thomas, Scott Tinter, Katie Buckley Sound Design & Mix: Lime Studios, Michael Anastasi, Michael Baran, Susie Boyajan
Credits
Creative Directors:
Kevin Kearney, Zach Richter, Chris Milk
Director: Neels Castillon
ACD: Rayne Chapman
Art Director: Gonzalo Bustamante
Copywriter: Leslie James
Executive Producer: Samantha Storr, Luke Ricci Matilde Pinto, Tom O'Connell, Clint Caluory
Senior Producer: Par Guiv
Brand Marketing: Sapna Kirk & Elle Obletz
Editorial and VFX: The mill, Anastasia Von Rahl, James Allen, Hillary Thomas, Scott Tinter, Katie Buckley Sound Design & Mix: Lime Studios, Michael Anastasi, Michael Baran, Susie Boyajan
©2025 GONZALO BUSTAMANTE
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©2025 GONZALO BUSTAMANTE
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