Saville Row
Saville Row
For its Q1's 2019 campaign Wild Spirit, Saville Row invited me to lead the creative and shoot a fashion film in the Chilean Patagonia that was meant to portray the majestic landscape of the south. A gentle invite to experience and discover the magic that inhabits their clothes and that you can only find, in its purest form, at the end of the world.
For its Q1's 2019 campaign Wild Spirit, Saville Row invited me to lead the creative and shoot a fashion film in the Chilean Patagonia that was meant to portray the majestic landscape of the south. A gentle invite to experience and discover the magic that inhabits their clothes and that you can only find, in its purest form, at the end of the world.
Rather than defaulting to a traditional fashion format, I proposed a cinematic treatment inspired by British period drama trailers.
I devised the narrative behind the copy and voiceover as a dialogue between body and soul, two forces diverging and reflecting the journey toward self-liberation. For the tone, I drew inspiration from Lord Byron, Virginia Woolf, and Walt Whitman to evoke a sense of longing and freedom, giving shape to the campaign’s title: Wild Spirit.
Rather than defaulting to a traditional fashion format, I proposed a cinematic treatment inspired by British period drama trailers.
I devised the narrative behind the copy and voiceover as a dialogue between body and soul, two forces diverging and reflecting the journey toward self-liberation. For the tone, I drew inspiration from Lord Byron, Virginia Woolf, and Walt Whitman to evoke a sense of longing and freedom, giving shape to the campaign’s title: Wild Spirit.
Credits
Creative Direction: Gonzalo Bustamante
Copy: Gonzalo Bustamante
Produced by TimesTwo
Line Producer: Fernanda Montero
Cinematography: Cesare Serra
Production Design: Fernanda Montero
Color Grading: Cesare Serra
Styling: Tomás Eyzaguirre
MUA: Caro Jerez
Sound Design: Cesare Serra & Paulo Gallo
Original Music: Paulo Gallo
Editing: TimesTwo
Credits
Creative Direction: Gonzalo Bustamante
Copy: Gonzalo Bustamante
Produced by TimesTwo
Line Producer: Fernanda Montero
Cinematography: Cesare Serra
Production Design: Fernanda Montero
Color Grading: Cesare Serra
Styling: Tomás Eyzaguirre
MUA: Caro Jerez
Sound Design: Cesare Serra & Paulo Gallo
Original Music: Paulo Gallo
Editing: TimesTwo
©2025 GONZALO BUSTAMANTE
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©2025 GONZALO BUSTAMANTE
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