COMMERCIAL
COMMERCIAL
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■ DIRECTED ¦ BY
■ DIRECTED ¦ BY
GONZALO BUSTAMANTE & CESARE SERRA
G.BUSTAMANTE & C.SERRA
GUNZ & C.SERRA
YEAR ¦ 2019 ■
YEAR ¦ 2019 ■
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Spidertag
Metro21-Art Gallery & WOM, part of the Novator Partners LLP fund, invited us to design a BTL campaign to raise awareness on the visit of the renowned spanish lighting-design artist, SpiderTag. Known for his masterful geometrical and abstract artworks, Spidertag was invited and sponsored by the edgy Mobile Network Operator company in an effort to urban-hack the city with his work during January 2019.
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WOM
WOM
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BTL
BTL
BTL
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Idea
We produced a branded content shortfilm in order to expand the extended universe of the artist’s mind. For this matter we piggybacked on a previous narrative that the brand was already working on.
As a marketing stunt they had explicitly accused the rest of the mobile phone companies of anti-competitive behaviour, calling them out on social media and TV by airing many parodies while taking the matter to court. This story arc of a so-called 'resistance' became our main source of inspiration.
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UNIVERSE
UNIVERSE
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UNIVERSE
UNIVERSE
UNIVERSE
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Universe
The story unfolds in a dystopian scenario where social media is controlled by one phone provider and distributed through only one signal. Interactions are surveilled and dosed by turns. Under this narrative, Wom is the icon of the resistance against the oppressive monopoly of this rival and fictitious George Orwell's 1984 alike big-brother phone company. The shortfilm was conceived for Instagram utilizing quality and curiosity to generate leads that would inform the audience of the whereabouts of the artist's events and public performances during the month.
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COMMERCIAL
COMMERCIAL
YEAR ¦ 2019 ■
YEAR ¦ 2019 ■
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■ DIRECTED ¦ BY
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STILLS
G.BUSTAMANTE & C.SERRA
GUNZ & C.SERRA
YEAR ¦ 2019 ■
YEAR ¦ 2019 ■
YEAR ¦ 2019 ■
PRESS
Geometría Flotante en el puente Condell / Santiago de CHILE #neonmetry #spidertag #metro21 pic.twitter.com/qFUmZrNKZU
— SPIDERTAG (@SPIDERTAG) January 17, 2019
Video de la intervención geométrica y flotante con neón, realizada en Santiago, Chile / Gracias al equipo de Metro21 y a los realizadores del mini documental La Posta BTL #neonmetry #chile #arteurbano #streetart #spidertag #metro21 #urbanart pic.twitter.com/DELQXQkv0k
— SPIDERTAG (@SPIDERTAG) January 20, 2019
Entrevista en @RevistaViernes (Chile) #239 realizada por Cristobal Bley y foto de Pablo Izquierdo #spidertag #neonmetry #neonme3 #entrevista #revistaviernes #metro21 #streetart #urbanart #arte #arteurbano pic.twitter.com/J1IOb8FxiQ
— SPIDERTAG (@SPIDERTAG) February 1, 2019
PRESS
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PITCH
PITCH
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■ DIRECTED ¦ BY
PITCH
G.BUSTAMANTE & C.SERRA
GUNZ & C.SERRA
YEAR ¦ 2019 ■
YEAR ¦ 2019 ■
YEAR ¦ 2019 ■
FULL CREDITS
Directed by
Gonzalo Bustamante - Cesare Serra (TimesTwo)
Creative Direction
TimesTwo
Cinematography
Matías Illanes
Production Design
TimesTwo
Costume Designer
Martín Lüttecke
Produced by
TimesTwo Line
Producer
Valentin Moreno
A.Director
Rosario Espinoza
Color Grading
Darío Órdenes
VFX Comp & Tracking
Gonzalo Bustamante
Make-up/ Hair Artist
Victor Nuñez
Wom Antenna Artist
Diego Contardo
Sound Design
Lyza Bystrova
Original Music
Astorga - My Kid (Cazería Cazador Records)
CAST
Geraldine Neary
as Rabbit
Cristobal Gillmore
as Thug #1
Agustín Silva
asThug #2
Sebastián Orueta
as Thug #3
Diego Contardo
as Thug #4