I was brought on by Octi (now Ultraviolet Club), an AR-driven social platform, to lead the creative vision behind their first filmed ad campaign. From ideation to final delivery, I oversaw every stage, shaping the concept, messaging, and visuals to resonate with a Gen Z audience.

We executed a paid TikTok campaign that gamified the app’s core rewards system through a direct copy and Y2K 90's aesthetics. The campaign resulted in over 150K pre-orders and a #1 launch on the App Store.