Everlast
Everlast
I pitched the concept, directed the spot, and handled the color grading for Everlast’s Q3 2018 “We Dance” campaign. Set in a vibrant late 90s aesthetic, the piece follows an all-girls dance crew moving fearlessly across the floor, turning self-expression into power. It is a celebration of confidence, movement, and femininity with no fear allowed. For this campaign we wanted a different take on classic dance movie aesthetics.
Credits
Creative Direction: Gonzalo Bustamante
Directed by: Gonzalo Bustamante & Cesare Serra
Produced by: TimesTwo
Choreography:Jesu Darrigrande
Line Producer: Camila Ramírez
Assistant Director: Antonia Renard
Cinematography: Enrique Wárnken
Steadicam Operator: Leo Saldaño
Gaffer: Enrique Palma
Production Design: Ignacia Montenegro
Color Grading: Gonzalo Bustamante
MUA: Fernanda Acuña
DIT: Fabiola Matamala
Still Photographer: Francisco Finat
I pitched the concept, directed the spot, and handled the color grading for Everlast’s Q3 2018 “We Dance” campaign. Set in a vibrant late 90s aesthetic, the piece follows an all-girls dance crew moving fearlessly across the floor, turning self-expression into power. It is a celebration of confidence, movement, and femininity with no fear allowed. For this campaign we wanted a different take on classic dance movie aesthetics.
Credits
Creative Direction: Gonzalo Bustamante
Directed by: Gonzalo Bustamante & Cesare Serra
Produced by: TimesTwo
Choreography:Jesu Darrigrande
Line Producer: Camila Ramírez
Assistant Director: Antonia Renard
Cinematography: Enrique Wárnken
Steadicam Operator: Leo Saldaño
Gaffer: Enrique Palma
Production Design: Ignacia Montenegro
Color Grading: Gonzalo Bustamante
MUA: Fernanda Acuña
DIT: Fabiola Matamala
Still Photographer: Francisco Finat
©2025 GONZALO BUSTAMANTE
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©2025 GONZALO BUSTAMANTE
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