BRAND CAMPAIGN
BRAND CAMPAIGN
BRAND CAMPAIGN
BRAND CAMPAIGN
■ SUPERNATURAL ¦ VR FITNESS
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ ART ¦ BY
GONZALO BUSTAMANTE
G.BUSTAMANTE
GUNZ
YEAR ¦ 2023 ■
YEAR ¦ 2023 ■
Supernatural
Supernatural, the award-winning VR fitness app transforming exercise as we know it, reintroduced itself with the launch of 'Unreal Fitness'. This campaign depicts the totally immersive in-headset experience, sharing breathtaking landscapes where members sweat through full-body movements choreographed to the beat of high-energy music.
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦
OFFICIAL KEY ART
OFFICIAL KEY ART
OFFICIAL KEY ART
KEY ART
YEAR ¦ 2023 ■
YEAR ¦ 2023 ■
¦ 2023 ■
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦
3D ART DIRECTION & RETOUCHING
3D ART DIRECTION & RETOUCHING
3D ART DIRECTION & RETOUCHING
3D ART DIRECTION & RETOUCHING
UNREAL FITNESS
YEAR ¦ 2023 ■
YEAR ¦ 2023 ■
¦ 2023 ■
Unreal Fitness
One of Supernatural's defining aspects is making users feel like they’re truly working out in stunning locations. To achieve this authenticity, we shot our campaign on-location, mirroring the breathtaking settings of our VR workouts.
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦
CAMPAIGN ASSETS
CAMPAIGN ASSETS
CAMPAIGN ASSETS
CAMPAIGN ASSETS
YEAR ¦ 2023 ■
YEAR ¦ 2023 ■
¦ 2023 ■
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦ VR
■ SUPERNATURAL ¦
3D ART DIRECTION & RETOUCHING
3D ART DIRECTION & RETOUCHING
3D ART DIRECTION & RETOUCHING
VR
YEAR ¦ 2023 ■
YEAR ¦ 2023 ■
¦ 2023 ■
Art Direction
As part of the creative process for the "Unreal Fitness" campaign, I took charge of the official Quest Store Key Art and produced the main brand assets, integrating our gameplay elements to bring our vision to life.
FULL CREDITS
Creative Directors
Kevin Kearney
Zach Richter
Chris Milk
Director
Neels Castillon
ACD
Rayne Chapman
Art Director
Gonzalo Bustamante
Copywriter
Leslie James
Executive Producer
Samantha Storr
Luke Ricci
Matilde Pinto
Tom O'Connell
Clint Caluory
Senior Producer
Par Guiv
Brand Marketing
Sapna Kirk & Elle Obletz
Editorial and VFX
The mill, Anastasia Von Rahl, James Allen, Hillary Thomas, Scott Tinter, Katie Buckley
Sound Design & Mix
Lime Studios, Michael Anastasi, Michael Baran, Susie Boyajan