CREATIVE DIRECTION

CREATIVE DIRECTION

C.DIRECTION

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■ DIRECTED ¦ BY 

GONZALO BUSTAMANTE & CESARE SERRA

G.BUSTAMANTE & C.SERRA

C.SERRA

YEAR ¦ 2019  ■

YEAR ¦ 2019 ■

Saville row

For its Q1's 2019 campaign: Wild Spirit, Saville Row invited us to shoot a fashion film in the Chilean Patagonia that was meant to portray the majestic landscape of the south. A gentle invite to experience and discover the magic that inhabits their clothes and that you can only find, in its purest form, at the end of the world.

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■ SAVILLE ¦

CREATIVE DIRECTION

CREATIVE DIRECTION

C.DIRECTION

YEAR ¦ 2019  ■

YEAR ¦ 2019  ■

¦ ROW ■

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■ SAVILLE ¦

GONZALO BUSTAMANTE & CESARE SERRA

G.BUSTAMANTE & C.SERRA

TIMESTWO

YEAR ¦ 2019  ■

YEAR ¦ 2019  ■

¦ ROW ■

Idea

For the original copy and editing I decided to step out from a traditional approach and went for a cinematic take on the final cut, while flirting with a hollywood trailer format, as if we were about to watch a british period drama. Since the begining the brand's been recognized for its British roots.

'For that matter, we also drew inspiration from the poetry of Lord Byron, Virginia Wolff and Walt Whitman to write a copy that could be interpreted as a conversation between body and soul. Where these two characters seemed to be departing from one another. Unveiling a sense of true freedom, where a wild spirit wants to break free from its physical limitations.'- Gonzalo Bustamante

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■ SAVILLE ¦

CREATIVE DIRECTION

CREATIVE DIRECTION

C.DIRECTION

YEAR ¦ 2019  ■

YEAR ¦ 2019  ■

¦ ROW ■

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■  SAVILLE ¦ ROW

■ DIRECTED ¦ BY 

GONZALO BUSTAMANTE & CESARE SERRA

G.BUSTAMANTE & C.SERRA

TIMESTWO

YEAR ¦ 2019  ■

YEAR ¦ 2019 ■

FULL CREDITS

Directed by
Cesare Serra

Idea and Copywrite
Gonzalo Bustamante

Produced by
TimesTwo

Line Producer
Fernanda Montero

Cinematography
Cesare Serra

Production Design
Fernanda Montero

Color Grading
Cesare Serra

Styling
Tomás Eyzaguirre

MUA
Caro Jerez

Sound Design
Cesare Serra & Paulo Gallo

Original Music
Paulo Gallo

Editing
TimesTwo

©AKAGUNZ.COM