Villa Soleares and Casablanca Films invited us to direct this non-profit Alzheimer awareness campaign that plays with the idea of families who forget to visit their relatives in alzheimer's retirement homes. The narrator in the commercial guides us through the story of a man who starts to struggle with his fraile memory and begins to forget mundane tasks only to reveal that the most important thing he has forgotten is to visit his brother who suffers from Alzheimer's at the retirement home.